In the summer of 1968, our founder and CEO Cliff Cooper – a young musician armed with £50 and a huge amount of determination, opened up a small recording studio in the basement of a near derelict shop on New Compton Street, right in the heart of Swinging London.
We opened the ground floor premises as a music shop on September 2nd 1968. The basement studio wasn’t covering its overheads so I was forced to sell my band’s equipment in order to pay wages. It sold the same day – We were now in the music retail business.
The main distributors at the time wouldn’t supply us so I was forced to sell second hand guitars and amplifiers.
We began manufacturing our own amps at the start of 1969 and I wanted a bright energetic colour as the brand name. Orange was always my favourite…..